On August 23, 2013 36,000 people descended on the small picturesque town of Simcoe, ON for a two day music, food, wine, art and community celebration unlike any other. When Live Nation Canada offered us a role in the Gentleman of The Road Simcoe Stopover we knew that this would be an exciting event and a fantastic time for us to demonstrate our abilities. Not only would we have the opportunity to work with some of the industry’s brightest and most talented, we would get the chance to create a world class festival showcasing some of Ontario’s most gifted farmers, winemakers, chefs and artisans.
Originally conceived as a Travelling Victorian Circus in 2012, each year The Gentleman of The Road Stopover featured a series of concerts curated by Mumford & Sons and held in a town not often visited by touring bands.
GOTR gave FTLOF the opportunity to curate over 30 food vendors for the festival grounds, create the ultimate artist hospitality area with Hawk Eyes, turn their local one day a week farmers market into a four-day market celebration, close down the entire downtown for a two-day street fair, work with locals to produce over 2000 feet of handmade bunting that would hang throughout, throw a pancake breakfast for almost 300 people and work with a local chef who would create a truly beautiful dinner at a gorgeous communal table stretched across two downtown Simcoe blocks.
Special thanks Ryan Howes, Alexis Pomroy, Jason Grant, Vanessa Arscott, Rachelle Turner, Carrie Brown, Larry Dawson, Shelley Darlington, Margit Wamsley, Karen Matthews, George Araujo, Jennifer Von Schleinitz, Ryan Rivard, Doug Beatty, Mike McArthur, Heather Pond, Chris Devlin, Dave Kent, Tanya VanRooy, Claire Senko, Sandy Stevens, Tradewinds Restaurant and last but not least - The Two Fairly Fat Guys Dan Barker and Brian Reichheld.